3D Animation Portfolio
3D Level of Detail
3D animation has unique and unmatched qualities Here are 5 reasons to 3D animation may be a good addition to your marketing plan. 1. Quick visual summary: Nothing can match 3D animation when it comes to showing a quick visual story even the most complex concept. It allows you to get the most information into the shortest amount of time. In client meetings to CEO’s 3D animation is scoring major points. Take guess work off the table and ensure that your clients clearly understand your competitive advantages. 2. Easily grab attention: A startling or unusual sequence, a sudden move, the shimmer of computer generated special effects; all of these animation techniques grab attention effectively. And that’s the number one prerequisite to communicating with your market. Remember the classic advertising formula? A.I.D.A. Attention, Interest, Desire, Action. 3.Show what cannot be photographed: This is truly where 3D animation shines; there are no limits to what can be shown with computer animation. 3D animation can fly through the solid steel of an automobile engine into the cylinders and pistons, do an extreme zoom from outer space down to an atomic nucleus in 3 seconds, anything…if you can imagine it, an animator can create it. (Depending on your budget, of course). For marketers this means you can demonstrate a product in ways that are way beyond what conventional photography can show. 4. Show what has not been built yet: Related to the above, massive engineering and architectural projects are sold long before construction begins. Computer animation techniques such as ray – tracing and radiosity contribute photographic realism to “walkthrough” animations, so the audience is made to feel like they are looking at a film of the real thing. And with HD TV technology and huge flat panel displays, 3D animation can make the viewer feel like they are truly inside the space. 5. Position your company as technologically sophisticated: 3D animation can take an ordinary, mundane product and impart an intense “high – tech” look and feel to it. A Gillette razor becomes ultra – sleek like a jet plane in recent ads. Supporting graphic design elements as well as a touch of Hollywood special effects help make this work, but pace of movement, lighting and camera work contribute as well. No other medium elevates a product’s perceived qualities in quite the way animation can. Those are just a few of the many compelling reasons to use computer animation in your marketing. There’s no other medium quite like it. Contact us today for a quote.